From primetime television to the country's leading animal welfare organization — third parties keep reaching the same conclusion about Coach Francis.
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PEP.ph's feature on Coach Francis' film and TV consulting work, his force-free philosophy, and his training techniques — from teaching by association to reading dog body language.
Read the article →Coach Francis on how he moved from traditional punishment-based training to the force-free approach that became his brand: "Sinimulan kong maghanap ng pamamaraan na turuan ang aso na hindi nasasaktan."
Watch the interview →The Philippine Animal Welfare Society lists Dog Coach Francis on its official behavior-and-training referral page — the country's most trusted animal welfare organization.
See the PAWS listing →Network segments and interviews featuring Coach Francis and Siri, the Wonder Dog of GMA's Sherlock Jr.
Canine consulting for television, film, commercials, and celebrity households — with credits on record at IMDb.
Owner and credited coach of Siri, the Golden Retriever who played Serena — the lead of the Kapuso primetime teleserye, across 63 episodes. Raised, owned, and trained by Coach Francis and Irene, Siri carried a primetime show entirely through force-free training.
Sources: GMA Entertainment · IMDb · PEP.phCredited dog coach for the Philippine feature film — preparing canine talent to perform reliably on a working film set.
Source: IMDbFeatured as himself — Serena's coach — in the behind-the-scenes TV series, showing the training work behind a primetime canine lead.
Source: IMDbRegularly tapped as consultant for canine performances in Philippine commercials and television — including managing a talent pool of trained dogs for productions.
Source: PEP.phTrainer to the pet dogs of Gary Valenciano, with training and consulting work that has put him alongside the country's best-known dog lovers.
Source: PEP.phFrancis Roel C. Cleofas holds a professional filmography on IMDb — Sherlock Jr. (63 episodes), Elemento, and All Access — the industry-standard record of production credits.
Certified dog behavior consultant and obedience trainer by the Pet Professional Guild (Florida, USA) — the international association for force-free pet professionals. Training professionally since 2009.
Host of the podcast exploring the relationship between dogs and the humans who love them — streaming on Apple Podcasts and all major platforms.
Weekly radio program on Magic 89.9 bringing force-free training and responsible pet ownership to a national audience, every Monday afternoon. Watch segments on the station's page.
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