About

The Philippines’ premier dog behavior consultant

For over 15 years, Francis Roel Cleofas has helped thousands of dogs and their owners build relationships rooted in trust — not fear, force, or pain.

Coach Francis
Photo slot — real photo of Coach Francis
A force-free mission

Change how the Philippines trains dogs

Training professionally since 2009, Coach Francis is one of the leading voices for force-free, science-based dog training in the Philippines — certified as a dog behavior consultant and obedience trainer by the Pet Professional Guild (Florida, USA).

Through The Dog Ranch, the Dog Behind the Human podcast, Pets in the City on Magic 89.9, and 200+ masterclasses, his mission is simple: change how the Philippines trains dogs, one transformation at a time.

With a community of over 53,000 owners, Francis combines hands-on training with education — because lasting change happens when the human learns alongside the dog.

See Press & Credentials
The Siri Story

Owner and trainer of a primetime star

In 2018, GMA Network aired Sherlock Jr. — a primetime teleserye whose lead character, Serena the Wonder Dog, was played by Siri, a Golden Retriever raised, owned, and trained by Coach Francis and Irene.

Across 63 episodes, Siri hit her marks alongside Ruru Madrid, Gabbi Garcia, and Aiai Delas Alas — every behavior built through positive association, never force. She remains the clearest proof of what force-free training can do: a dog confident enough to carry a national television show.

Sources: GMA Entertainment · IMDb

GMA Network

Meet Siri, the Wonder Dog

Credentials

Verified by third parties

Certification

Pet Professional Guild

Certified dog behavior consultant and obedience trainer — member of the international association for force-free pet professionals.

Referral

PAWS Philippines

One of only four trainers on the Philippine Animal Welfare Society's official behavior-and-training referral list.

Filmography

IMDb-Credited

Professional credits on IMDb: Sherlock Jr. (63 episodes), Elemento, and All Access.

Train with Coach Francis

Book a one-hour Behavior Coaching Session and get an honest assessment of your dog's needs.

Book on WhatsApp Call 0917 839 3647